Principal Engineer (f/m/d) Product Marketing Specialist

Job description

Job Description To further strengthen our HPC Product Marketing Team (MCU) at our Duesseldorf location, we are looking for a proactive and results-oriented Principal Product Marketing Specialist to play a key role in driving the growth of our next generation automotive MCU product portfolio across global markets. Key Responsibilities of the Team: - Support of Renesas Automotive Microcontrollers - Develop and execute product marketing strategies for our MCU portfolio - Define product positioning, messaging and differentiation - Conduct market analysis and competitive benchmarking - Work with internal marketing teams and design section to define and follow-up on roadmaps for Renesas microcontroller products - Develop and drive market introduction plan (e.g., lead customers, lead market segment/ application, etc.) worldwide - Drive responsible departments for the complete “product package” (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products - Produce public marketing materials such as whitepapers, press releases, webinars, etc. - Work with internal 1st and 2nd level support teams for MCU products - Coordina...