Marketing Manager, Home Buying
Commonwealth Bank · AU
Position Description: Marketing Manager (Home Buying) Be part of a dynamic, fast ‑ paced Home Buying Marketing team supporting the Retail Bank and CommBank’s...
Job description
Position Description: Marketing Manager (Home Buying) Be part of a dynamic, fast ‑ paced Home Buying Marketing team supporting the Retail Bank and CommBank’s purpose of building a brighter future for all. You’ll work within a prominent Home Buying portfolio featuring complex products. The role delivers national ATL acquisition campaigns across high ‑ reach paid media channels and media partnerships, with strong cross ‑ functional exposure and close collaboration with Brand and Media teams. Do work that matters: Your Chapter will work closely with the Home Buying Domain to strategise , execute and review marketing campaigns and initiatives aligned to business priorities and customer needs, primarily across customer acquisition. You will lead delivery of end-to-end marketing initiatives with a clear emphasis on above-the-line (ATL) acquisition campaigns, supported by through-the-line and direct channels where required. The role operates in a fast ‑ moving environment with shifting priorities, requiring sound judgement and the ability to maintain delivery momentum. See yourself in our team: Consumer Marketing is a Centre of Excellence ( CoE ) within the Marketing and Corporate Affairs...