Coordinator, Retail Marketing (VM)
adidas · Woodbridge, California, US
PURPOSE: Reporting to the Senior Manager, Retail Marketing, this role is responsible for supporting adidas retail performance by driving the seasonal VM stra...
Job description
PURPOSE: Reporting to the Senior Manager, Retail Marketing, this role is responsible for supporting adidas retail performance by driving the seasonal VM strategy and developing/ coordinating visual merchandising direction, tools, and campaign guidelines. The role ensures Global and NAM strategies are translated into clear, market-relevant directives, enabling consistent execution across stores. This role owns planning, communication, and project management of VM initiatives, while partnering with field teams who are responsible for execution, training, and compliance. KEY RESPONSIBILITIES: - Create market-specific visual merchandising guidelines aligned with Global/NAM standards - Develop floor plans and VM directives to support sales optimization and consumer journey - Define in-store presentation direction for product launches and campaigns - Partner with the relevant teams to create clear requirements and align briefs whilst ensuring continued alignment to global/NAM visual merchandising objectives and positioning - Adapt VM training tools for market use - Incorporate field insights and best practices into VM tools and guidelines - Support new store openings through planning, to...