Senior Content Specialist

Job description

Overview: Guidepoint’s growing Marketing team is responsible for building and expanding the reach of the Guidepoint brand. As the storytellers of Guidepoint, the Marketing team executes multichannel marketing programs that generate leads, nurture existing clients, and raise overall brand awareness across our three main audiences: Clients, Experts, and Employees. As a Senior Content Specialist, you will own the strategy and development of Guidepoint’s content across long-form, website, and social channels. You will translate complex ideas into clear, compelling content that supports brand positioning, go-to-market initiatives, and ongoing engagement. This role partners closely with business stakeholders, product marketing, and sales to ensure our content is consistent, credible, and performance-driven. This position is a hybrid position out of our New York City office. What You’ll Do: - Own the day-to-day execution of content across long-form, website, and social channels, ensuring consistency in voice, quality, and messaging - Write, edit, and publish high-impact content that communicates complex ideas in simple, direct language aligned with the Guidepoint brand - Manage end-to-end...