Senior Manager, Brand Content

Job description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. The Senior Brand Content Manager at Holland America Line is responsible for designing, scaling, and activating the brand’s content systems to ensure cohesive, consistent, and high ‑ impact storytelling across guest touchpoints. This role translates brand narrative and long ‑ term strategic priorities into repeatable, insight ‑ driven content frameworks that can be efficiently activated across social media, onboard experiences, sales enablement, integrated campaigns, and partnerships. The Senior Brand Content Manager owns the development and evolution of core brand content architecture and ownable brand IP, establishing standards that guide how stories are structured, reused, and optimized over time. Working closely with Creative Services, Integrated Marketing, PR, Social, Partnerships, and agency partners, this role ensures content systems are effectively activated and aligned to brand and business objectives. The position plays a critical role in identifying gaps...