Social Media + Outreach Manager

Job description

Social Media Management: - Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) - Create engaging, on-brand content including reels, stories, posts, and captions - Monitor trends and analytics to optimize performance and grow our following - Manage content calendar and collaborate with designers, writers, and product teams - Respond to comments and DMs to cultivate an active and supportive community Influencer & Outreach: - Identify, engage, and build relationships with influencers, creators, and brand ambassadors - Coordinate gifted and paid partnerships, from outreach to tracking performance - Build partnerships with relevant podcasts, newsletters, blogs, and communities - Host or support IRL and virtual community activations, events, and collaborations Growth & Strategy: - Track and report on KPIs and ROI of outreach and social initiatives - Work with paid media team to repurpose high-performing content - Stay up to date with trends in wellness, mental health, sobriety, and content marketing