Digital Marketing Manager (GEDU)

Job description

Your mission We are seeking a skilled and results-oriented Spanish Speaker Digital Marketing Manager to join our higher education company. As a Digital Marketing Manager, you will play a critical role in developing and executing strategic paid campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in Google/Meta advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth. Tasks and Responsabilities: - Develop and implement PPC strategies for student recruitment : Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies. - Manage PPC campaigns and budgets : Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad per...