Senior Travel Marketing Specialist

Job description

Overview The Vermont Department of Tourism and Marketing seeks a creative, enthusiastic, and experienced web designer and digital strategist to promote Vermont as a global travel destination and support the expansion of tourism in the State. The ideal candidate for this position will be innovative, web and multimedia savvy, and be able to use campaign and user data to drive highly effective website and other digital experiences. The primary responsibility for this position is to manage and evolve the state's official tourism website, VermontVacation.com to provide a compelling user experience by designing relevant content in a clear, engaging, and intuitive way. The position will work with an in-house content and design team as well as external contractors to develop a dynamic website including vacation planning tools and systems to provide a best-in-class experience for consumers. Duties include ongoing maintenance of visual and written content via a custom WordPress content management system; updates to UX/IA based on user profiles and usage patterns; and on-going assessment and optimization of website performance. Position will be the primary point of contact with both the Agenc...