CRM Data & Analytics Lead - 12 month FTC

Job description

CRM Data & Analytics Lead Toronto, hybrid DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. This is a 12 month fixed term employee contract. This posting reflects an existing vacancy. JOB PURPOSE: This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. As a CRM Data & Analytics Lead, you will manage, analyze, and interpret customer data within a CRM system (Bluecore) to drive marketing, sales, and retention strategies. You will create reports and dashboards, ensure data integrity, segment audiences for campaigns, and provide actionable insights t...