Business Systems Analyst, Sr. - Marketo

Job description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally. About the opportunity: We are seeking a technically strong Business Analyst with deep expertise in marketing technology ecosystems. This role will bridge business needs with technical execution, driving scalable solutions across Marketo, Marketing Cloud, Salesforce, and integrated platforms, with a focus on data architecture, automation, and end-to-end customer journey orchestration. What you'll get to do: - Translate business requirements into scalable technical solutions across Marketo and integrated systems - Architect, design, and continuously optimize advanced Marketo programs, including lifecycle frameworks, lead scoring models, segmenta...