Senior Brand Manager (All Genders)
zooplus SE · Munich, Bavaria, DE
Company Description With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce i...
Job description
Company Description With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus. Job Description: Brand Leadership: - Lead strategy and execution for your brand, driving positioning, growth plans, and cross-functional initiatives to deliver long-term impact - Own strategic decision-making for long-term portfolio positioning and the development of guiding frameworks across the business - Steer transformational initiatives such as repositioning, rescue plans - Take ownership of Natural High-premium segment and define the growth opportunities in the segment. - Drive category-level growth by setting tactical priorities, monitoring performance, and ensuring commercial and marketing alignment - Steer decisions on NPD and portfolio optimization - Advocate for category initiatives...