Manager, Email Marketing (White House Black Market)

Job description

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence. POSITION OBJECTIVE: This position oversees and facilitates the email marketing and SMS campaigns aimed at driving revenue and increasing customer reactivation and retention. FUNCTIONAL RESPONSIBILITIES: This position may be found in multiple departments. Some duties may vary from department to department. QUALIFICATIONS: - Drives the email and SMS strategy, focusing on segmentation, cadence, quality and sequencing of all commerce communications. - Manages and maps out customer journeys and triggered emails programs through Salesforce Marketing Cloud. Includes optimizing experience and message hierarchy to email subscribers. - Writes detailed creative briefs, develops segmentation and contact strategy to drive incremental profit and...