Digital Acquisition Coordinator

Job description

Drive growth. Turn performance into impact. Join us in Genoa as Digital Acquisition Coordinator , where performance marketing becomes a strategic growth lever, and every activation helps shape how travelers discover, consider, and choose their next cruise experience. Live your ambition. Lead with impact. You will play a key role in accelerating customer acquisition through paid digital channels, supporting Costa’s commercial growth across markets and across the full customer journey. Operating at the intersection of data, media activation and cross‑functional collaboration, you will turn media investment into measurable business results. You will coordinate and activate paid digital acquisition initiatives across core performance channels (Paid Social, Display, Programmatic, Video, Affiliate and emerging platforms), translating commercial objectives into effective, cross‑funnel media activation plans across markets. You will monitor, optimize and scale campaigns in partnership with media agencies and platform partners, improving efficiency against key KPIs such as traffic quality, conversions, CPA, ROAS and revenue contribution. You will ensure strong alignment between media, creat...