Growth & Demand Generation Manager

Job description

None WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our platform is the only AI-driven electrical engineering system. To accelerate our growth in the U.S., we are hiring a Growth & Demand Generation Manager. Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline of qualified leads for our sales team. This role is not about brand campaigns or marketing creativity for its own sake. It is about measurable growth through data-driven marketing. What awaits you – Your responsibilities: 1. Pipeline Generation You are responsible for building a measurable lead generation engine. Your success metric is qualified pipeline created, not impressions or clicks. Examples: 2. Funnel Optimization You will continuously improve the funnel: traffic → leads → MQL → sales opportunities. - LinkedIn campaigns targeting electrical engineering decision makers - Google Ads targeting electrical engineering software searches - industry newsletter sponsorships - retargeting funnels - email lead nurturing campaigns This includes: 3. Marketing Analytics - conversion optimization of landing pages - A/B testing of messaging and offer...