Marketing Specialist, Full-time

Job description

Job Summary The Marketing Specialist is responsible for executing Transitions LifeCare’s (TL’s) communications efforts targeted at a wide range of audiences and for ensuring messaging is appropriate for brand and audience. The schedule for this position is Monday-Friday 8:30am-5:00pm. Responsibilities Include: - Build and maintain the marketing editorial calendar. - Create and maintain analytics reporting across platforms, extracting key insights for future campaign development and strategies - Execute our social media strategy (Facebook, LinkedIn, Twitter, Youtube, Instagram) to achieve broader communication objectives and create content that drives engagement and builds relationships with online audiences and external stakeholders. - Assist in conceptualizing and executing multi-channel campaigns, leveraging internal support and driving collaboration across the organization. - Write and edit a variety of documents for internal and external distribution/consumption. - Increase referrals and length of stay and daily census by promoting TL’s hospice and palliative care at community events. - Facilitate the referral process as needed and assist the Director of Business Development an...