Marketing Manager

Job description

We are seeking a hands-on Marketing Manager to build, manage, and scale our inbound and outbound lead generation engine. This role is responsible for generating a qualified sales pipeline through a strategic mix of outbound automation, intent data, event marketing, paid retargeting, and lifecycle nurturing. This is a revenue-driven marketing role focused on measurable pipeline growth rather than brand awareness or content-only initiatives. The Marketing Manager will work cross-functionally with sales, marketing leadership, and external content partners to drive demand programs that directly impact revenue. - Develop and scale outbound demand generation systems using tools such as PhantomBuster, Clay, LinkedIn Sales Navigator, or similar platforms - Define and refine Ideal Customer Profile (ICP), segmentation strategies, and targeted prospect lists - Design, test, and optimize outbound workflows that move prospects from cold outreach to sales-ready opportunities - Experiment with messaging, value propositions, hooks, and offers across outbound channels - Collaborate with sales teams to ensure effective lead handoff and continuous feedback loops - Capture, manage, and convert inbound...