Principal Associate, Commercial Bank Marketing Strategist

Job description

Principal Associate, Commercial Bank Marketing Strategist Capital One, one of Fortune Magazine’s “100 best companies to work for” is seeking a Principal Associate to fill a position within Capital One’s Commercial Banking Marketing organization to drive marketing strategy and campaigns across multiple channels for B2B prospects and clients. The role will flex muscles of traditional B2B marketing strategy, digital channels, and some 1:1 marketing tactics (ie., events, collateral). The ideal candidate will have experience developing and executing B2B marketing campaigns across a variety of industries. To be successful, the candidate will need to work across multiple marketing channels and build powerful relationships and storytelling abilities across the organization. Responsibilities : Build deep relationships with business partners in targeted industry segments, like Healthcare, Technology, and Healthcare Real Estate, to understand the nuances of their business in order to bring forward-thinking solutions to the table to both support prospecting efforts, cross-sell opportunities, and client retention Work with business leads or proxies to develop and execute integrated, multi-chann...