Product Manager - Laboratory

Job description

Job Summary Under general supervision, manage the full product lifecycle including the sourcing, marketing, new product development, sales support and financial growth of assigned products. Work with and train sales force to be able to confidently sell product to customers. Responsibilities: Identify and develop new products and manage each stage of the process through take to market. Develop and implement comprehensive marketing plans and promotional programs for existing products to include product strategy development, pricing strategy, collateral creation and brand management. Review monthly financial performance and determine contributing factors. Offer solutions for detrimental sales or cost trends. Prepare product forecasts to include revenue and expense expectations. Analyze sales trends over time and impact of competitive strategies. Support forecasts and budgets with appropriately detailed marketing plans. Work with Manufacturing, Purchasing and Engineering to reduce Cost of Goods by assessing packaging, alternate materials, new sources of material, stocking, make to order, direct to customer shipments, etc. Manage inventory by focusing on eliminating surplus and optimizi...