Paid Marketing & Affiliate Specialist

Job description

About the role: As Paid Marketing & Affiliate Specialist at Haglöfs, you will play a key role in driving growth and profitability across our paid digital and affiliate channels, with a strong focus on e-commerce performance. You will work hands-on across the full funnel – from driving high-quality traffic to improving conversion and overall business performance. In close collaboration with our E-commerce, Brand & Marketing, and Media teams, as well as external partners, you will continuously optimise campaigns, test new opportunities, and identify ways to improve results. This is a role for someone who thrives in a data-driven environment, takes ownership, and wants to make a clear and measurable impact on business growth. Key Responsibilities: Paid Marketing - Own performance targets (growth and ROAS) across all paid digital channels - Plan, allocate and optimise budgets across the full funnel (Meta, Google, programmatic, retail media) in collaboration with Media Manager, PR and DTC teams - Work closely with internal teams and external agencies to continuously improve performance and efficiency - Ensure the right content is activated in the right channels, aligned with campaign ob...