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Director of Sponsorship Strategy & Experiential Activations

Humana · US

Become a part of our caring community The Director of Sponsorship Strategy & Experiential Activations is responsible for defining and leading Humana's en...

Job description

Become a part of our caring community The Director of Sponsorship Strategy & Experiential Activations is responsible for defining and leading Humana's enterprise approach to sponsorships, partnerships, and experiential marketing—creating brand experiences that meaningfully connect with people while driving measurable business impact. This role sets the strategic direction for how Humana shows up through culture, experiences, and partnerships across audiences and markets. Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and well‑being of millions of members. Through innovative, data‑driven solutions and human‑centered brand experiences, Humana is uniquely positioned to transform how people experience healthcare and the role our brand plays in their lives. Reporting to the AVP of Brand and Experiential Marketing, this role sits within the Marketing Organization and the broader Enterprise Growth team. The Director of Sponsorship Strategy & Experiential Activation leads the development of enterprise‑level sponsorship platforms, brand partnerships, and experiential programs that enhance brand relevance, deepen engagement, and support gro...