Digital Marketing Specialist

Job description

Digital Marketing Specialist Melbourne Full-time Marketing - Marketing strategy ResponsibilitiesSupport to the Head of Marketing ANZ · Provide day-to-day marketing coordination and administrative support to the Head of Marketing ANZ. · Assist with campaign calendars, launch timelines, WIP documents, meeting notes, reports, and internal updates. · Coordinate follow-ups with agencies, suppliers, retailers, event partners, and internal stakeholders. · Support budget tracking, purchase orders, invoice processing, supplier coordination, and campaign documentation. · Help ensure approvals, deadlines, assets, and deliverables are tracked and completed on time. · Assist with competitor monitoring, market updates, and preparation of marketing insights. Social Media & Content: · Support the daily management of XPENG Australia and New Zealand social media channels, including Instagram, TikTok, Facebook, LinkedIn, and YouTube. · Schedule, publish, and monitor social content across approved XPENG owned channels. · Help maintain a weekly content calendar covering product highlights, technology content, user-generated content, trend-led posts, and brand moments. · Write clear, platform-native soc...