Director, Brand Strategy Coca Cola Trademark

Job description

Job Description Summary: EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigo r while developing local content, partnership and experiences. Focus, Scope , & Impact: W orld- class, rounded strategy craft ing (inc luding creative, E2E (End to End), growth, innovation. Flywheel integration). True E2E ownership / decision maker of the full brand bundle. OU category directors will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization. Accelerate CCTM (Coca Cola Trade Mark) performance in EMEOU throu...