CRM Activation Tech Lead, U.S. BioPharmaceuticals Customer Engagement

Job description

CRM Activation Tech Lead, U.S. BioPharmaceuticals Customer Engagement The Opportunity: We are looking for a hands-on CRM Activation Tech Lead to drive the technical execution of our U.S. BioPharmaceuticals digital engagement tools. In this role, you’ll be the "engine room" of our digital transformation, focusing on the build and maintenance of a seamless, data-driven experience for healthcare providers (HCPs) and patients. You will work closely with the Activation Engineering Lead to turn global platform blueprints into high-performing, local solutions that ensure life-saving treatments reach the right people. Key Responsibilities: Hands-on Implementation: Lead the technical build-out and day-to-day optimization of Salesforce Life Science Cloud , Marketing Cloud , and Data Cloud . AI & Automation Execution: Support the deployment of Agentforce pilots to automate customer interactions and boost field force productivity. Omnichannel Delivery: Execute the technical strategy for omnichannel journeys, ensuring Data Cloud triggers real-time, personalized actions for field reps in the CRM. Integration Building: Develop and maintain API-first and event-driven integrations between Salesforc...