Senior Manager, Media Performance, Growth Marketing - Paid Social Practice Lead
Scotiabank · Toronto, Ontario, CA
Requisition ID: 255502 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose The Senior Manager, Med...
Job description
Requisition ID: 255502 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose: The Senior Manager, Media Performance – Social Centre of Excellence is a strategic and performance‑focused leader responsible for driving enterprise growth through Paid Social. As the lead for the Social CoE practice, this role oversees the development, execution, and optimization of Paid Social strategies across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms. This role is also accountable for Audience Intelligence within the Social CoE , ensuring advanced audience strategy, targeting frameworks, and first‑party data activation are embedded into all social performance efforts. The incumbent will lead multidisciplinary teams, manage significant budgets, and collaborate across business lines to deliver measurable outcomes including customer acquisition, demand generation, revenue growth, and improved ROI. This role is ideal for a data‑driven leader who thrives in a fast‑paced environment and is passionate about social innovation, audience‑led marketing, and performance excellence. Is this role right for you? In this role, you will: Own the...