Director, Lifecycle Marketing

Job description

As Director, Lifecycle Marketing , you will own Insomnia Cookies’ performance marketing engine across paid media and owned lifecycle channels, accountable for customer acquisition, retention, frequency, and lifetime value. This role leads strategy and execution across paid channels as well as owned channels (email, SMS, push, in-app, loyalty). You will ensure these channels work together as a cohesive system — acquiring the right customers, nurturing relationships, and driving repeat behavior. You will partner closely with Brand and Creative teams to ensure performance marketing is on-brand and effective, while maintaining clear accountability for results. This is a senior, hands-on leadership role for a marketer who understands how to scale growth without sacrificing customer experience or brand equity. SWEET POSITION PERKS: •We operate on a 4-day work week, with Fridays as a flex day. While not a standard workday, employees should remain accessible for urgent or time-sensitive needs as our bakeries operate through the weekend. A highly visible leadership role where your work will directly shape brand identity and culture. •Rich opportunity to build a team, set the tone, and leave...