Social Media and Advocacy Manager

Job description

Join Ford Europe and lead our digital-first communications strategy, driving brand awareness, engagement, and advocacy across key audiences. You’ll own and deliver integrated owned, earned, and paid campaigns, working closely with Marketing and cross-functional teams to bring Ford’s products, services, and brand stories to life. You’ll build and grow advocacy communities across Europe - engaging customers, influencers, and digital audiences - while shaping how Ford connects with people online. Please note this is a 12 Month Fixed-Term Contract. Identify, develop, and manage relationships with key partners, influencers, and community groups across Europe - Develop and deliver a cross-channel communications strategy across social, digital, and media platforms in partnership with Marketing - Create and execute always-on digital storytelling and campaigns to support vehicle and service launches - Build and lead advocacy programmes, growing networks of brand advocates including customers, influencers, and online communities - Lead projects from concept through to execution, ensuring high-quality, timely delivery - Analyse campaign performance using digital and social analytics tools, ap...