Principal Lifecycle Marketing

Job description

Company Alaska Airlines The Team: Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. Role Summary: The Principal Lifecycle Marketing is the lead subject matter expert on the loyalty lifecycle experience. As a senior individual contributor, this role sits on the Growth and Lifecycle Marketing team and exercises considerable latitude and initiative to develop and deliver a long-term strategy that deepens guest engagement and brand love while maximizing guest lifetime value for Air Group. This position is a mix of strategy and execution for loyalty lifecycle programs and communications, and they will need to be passionate about lifecycle marketing, using data science and personalization to deepen the connection with guest...