Growth Marketing Manager

Job description

As a core member of Spire’s Growth Marketing and Go-To-Market team, the Growth Marketing Manager is responsible for planning, executing, and optimizing go-to-market campaigns, demand generation activations and lead generation programs across Spire’s SaaS and Data-as-a-Service (DaaS) product lines, serving both commercial and government markets. You are a hands-on executor who translates strategy, messaging, and GTM priorities into high-performing campaigns that generate engagement, pipeline, and measurable sales impact. You work at the intersection of Brand, Demand, Product Marketing, and Sales to ensure campaigns are relevant, timely, and operationally excellent. This role is execution-focused and impact-driven. You own day-to-day GTM activation while continuously improving how campaigns are planned, launched, measured, and scaled. Your responsibilities: Lead Generation & Demand Generation Execution - You will plan, execute, and optimize marketing campaigns across regions and business lines, ensuring alignment with GTM priorities and Sales needs. Your responsibilities include: - Executing integrated campaigns across digital, content, events, and field activations e.g. inbound/outb...