User Acquisition Manager (Web)

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job: What You’ll Be Doing: - Planning, executing, and scaling web user acquisition campaigns across Paid Social channels, with a focus on high-intent, converting traffic - Driving incremental growth through performance-focused campaign strategy and rapid experimentation - Collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets - Generating insights from performance data and proactively identifying areas of opportunity - Staying up to date with industry trends, platform updates, and evolving...