Federal Marketing Lead (Demand Gen)

Job description

Federal Marketing Lead (Demand Gen) Description -: Job Summary: - This role is responsible for translating marketing strategies into plans and budgets, driving market research, and developing customer segmentation strategies. The role defines goals and KPIs, serves as a subject matter expert in marketing, leads customer experience design, and ensures legal compliance. Additionally, the role focuses on digital marketing transformation, customer engagement strategies, and participates in mentoring lower-level employees. Responsibilities: - Translates marketing strategies into marketing plans and develops marketing plan budgets. - Drives market research to understand local consumer behavior, preferences, and trends. - Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies. - Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans. - Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses. - Leads design of cus...