CRM Operations Specialist
MarineMax · Fort Lauderdale, Florida, US
Role Overview The CRM Operations Specialist is responsible for the day-to-day management, support, and continuous improvement of CRM systems for the MarineMa...
Job description
Role Overview The CRM Operations Specialist is responsible for the day-to-day management, support, and continuous improvement of CRM systems for the MarineMax Superyacht Division, supporting Fraser Yachts and Northrop & Johnson. This role focuses primarily on user support, data integrity, system administration, and issue resolution within Microsoft Dynamics, while also supporting the ongoing transition to HubSpot. The CRM Operations Specialist works closely with the CRM Manager, business users, and technical teams to ensure CRM systems and connected applications are reliable, accurate, and effectively supporting day-to-day operations. This is a hands-on role, requiring direct interaction with users, troubleshooting system issues, managing support tickets, and maintaining CRM data quality. This role supports the CRM platform and its ecosystem of connected marketing technology tools, and includes coordination of smaller initiatives and issue resolution, including project management responsibilities aligned to these efforts. Key Responsibilities: CRM Administration & User Support (≈50–60%) Data Management & System Maintenance (≈25–30%) - Serve as a primary point of contact for CRM-rel...