Senior Email Marketing Specialist

Job description

Job Purpose or Objective(s): The Senior Email Marketing Specialist will work with property and departmental leadership in the development and execution of all email marketing programs. This position will be responsible for coordinating and/or developing all necessary items to deploy an email campaign and be responsible for the optimization and measurement of their overall success. Monday-Friday, 9:00am-5:30pm: Primary Tasks: Collaborate with stakeholders to facilitate email development projects including content, graphic design, web, social, segmentation and analytics Manage email marketing and messaging content calendar; coordinate and prioritize marketing activities across multiple concurrent campaigns Develop and execute email marketing and messaging strategies Build, optimize, and measure the performance of email marketing campaigns Ensure email marketing automation programs are consistent with brand standards and in line with industry best practices Monitor and maintain an excellent IP reputation Participate in the campaign QA process, including proofreading, email rendering, and audience validation Perform duties as assigned. Requirements: Associate degree and one [1] year ex...