Partnerships Marketing Specialist

Job description

Turn strategy, value propositions and campaigns into action Flexible location with hybrid working – salary from $90-100k + superannuation + salary packaging - Deliver marketing programs that fuels partnership growth and saves lives Discover life-giving possibilities: We’re looking for a Partnerships Marketing Specialist to deliver integrated, insight‑led marketing activity across Lifeblood’s Partnerships channels. You’ll be supporting acquisition, activation and long‑term partner engagement. With a strong focus on B2B demand generation, you’ll take vertical strategies, customer value propositions (CVPs) and program priorities and turn them into practical, multi‑channel marketing campaigns and partner‑facing communications. You’ll help extend national campaigns into partnership contexts, coordinate marketing assets across channels, and ensure all activity is consistent, compliant and effective. Key responsibilities: Execute multi‑channel B2B demand‑generation campaigns (LinkedIn, email, webinars, associations) Translate CVPs and vertical strategies into actionable marketing plans and assets Adapt national campaigns (e.g. IPAW, Christmas, NBDW) into partnership and industry contexts...