Manager, Upstream Marketing

Job description

Work Flexibility: Hybrid The Manager, Upstream Marketing is a critical role within the Stryker Sage business unit, embedded within the Research & Development organization. This role is responsible for leading across people, process, and projects , developing a high-performing team of Upstream marketing a specialists to capture and translate the Voice of Customer (VOC) and Voice of Sales into actionable insights. This position is based in Cary, IL and offers a hybrid work flexibility. You will be required to travel up 30% What you will do: Market Intelligence & Competitive Strategy Advise on major competitors and anticipate future competitive dynamics Monitor market activity, penetration, and competitive wins/losses Identify market trends and proactively adjust strategy based on the healthcare environment Continuously evaluate market opportunities and recommend strategic focus areas Define category strategy based on business lifecycle and market positioning Customer Insights & Segmentation: Identify new customer segments and tailor strategies to meet current and future needs Translate customer insights and Voice of Customer (VOC) into actionable unmet needs Analyze qualitative and q...