Senior Manager, Consumer Lifecycle Marketing

Job description

Senior Manager, Consumer Lifecycle Marketing Location: Nashville, TN (relocation available): Asurion is seeking a Senior Manager, Consumer Lifecycle Marketing to own lifecycle strategy and growth for one of our largest partner programs. This role is responsible for strengthening customer engagement, retention, and long-term value by shaping how protection plans are experienced after purchase. The Senior Manager will own the post-sale customer lifecycle strategy , continuously uncovering new opportunities to reinforce plan value, deepen engagement, and reduce churn across the installed customer base. This leader will work closely with internal marketing, analytics, product, and experience teams—as well as key stakeholders within our partner program—to translate lifecycle strategy into high-impact initiatives that drive measurable portfolio performance. Success in this role requires a curious and opportunity-oriented mindset . The ideal candidate looks beyond existing programs to uncover new ways to strengthen engagement, unlock customer value, and improve lifecycle performance. This role is well suited for someone who enjoys connecting insights to action, identifying untapped opport...