Senior Product Manager, HCP & Patient Hizentra

Job description

HCP & Patient – Hizentra (PI & CIDP) The Senior Product Manager leads integrated HCP and Patient marketing strategies and initiatives for Hizentra in Immunology and Neurology. This role partners cross‑functionally to translate insights into compliant marketing tactics and ensure strong, on‑time delivery of brand priorities. This position requires hands‑on marketing experience, strong project leadership, and a solid foundation in core marketing principles. Responsibilities: Supports development and execution of marketing strategies. Leads tactical plan development in two indications, Primary Immunodeficiency (Immunology) and C hronic Inflammatory Demyelinating Polyneuropathy (Neurology). Leads cross‑functional and agency execution of brand initiatives, ensuring alignment with strategy, timeline, and budget. Partners with Sales, Medical, HEOR, Patient COE and Therapeutic Area team members to lead KOL engagement, RWE‑related activities, and select patient initiatives. Synthesizes market research, data, and insights into actionable recommendations. Develops HCP and patient programs and resources in collaboration with Medical, Legal, and Compliance. Ensures all deliverables meet regulat...