Advanced Specialist, Geo Marketing
Pearson · US
Advanced Specialist, Geo Marketing Description Own the execution of high-impact U. S. marketing campaigns, ensuring geo-specific programs launch on time, on...
Job description
Advanced Specialist, Geo Marketing Description: Own the execution of high-impact U.S. marketing campaigns, ensuring geo-specific programs launch on time, on message, and drive measurable results across key growth periods. About the Role: The Advanced Specialist, Geo Marketing plays a critical role in delivering high-impact U.S. marketing campaigns, working closely with the Senior Campaign Marketing Manager to ensure flawless execution across channels. This role owns day-to-day campaign activation — translating strategy into action, coordinating timelines, managing assets, and ensuring campaigns are launch-ready and optimized. The ideal candidate is highly organized, proactive, and confident managing campaign deliverables end-to-end, particularly during peak periods such as Back-to-School and other priority moments throughout the year. Key Responsibilities: Campaign Development & Execution: Support the development and launch of integrated marketing campaigns across digital, paid media, email, and social channels. Translate messaging and positioning into channel-ready activation plans and assets. Coordinate campaign calendars and ensure key milestones and launch dates are met. Cross-...