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Marketing, Manager Brand Channels

GoTo Foods · Atlanta, Georgia, US

The Manager, Channels Marketing provides marketing expertise needed for the Channels team and its licensing partners to achieve their objectives.

Job description

The Manager, Channels Marketing provides marketing expertise needed for the Channels team and its licensing partners to achieve their objectives. This position participates in the development of Channel's marketing objectives and is responsible for developing, executing and assessing the effectiveness of the all Channel marketing and promotional efforts. Qualifications: Education Bachelor's Degree preferably in marketing, advertising or related field Req Work Experience 4-7 years Successful marketing/advertising work experience – consumer product and food industry experience Pref Demonstrated success in planning and implementing marketing and advertising plans to meet brand objectives. Req Experience leveraging social media to drive results Pref Experience with effective package design and labeling Pref Skills and Abilities Strong working knowledge and skillset related to developing and executing marketing plans including electronic/social media. Communication skills that create positive impact and engagement (written, verbal and presentations). Ability to quickly identify and articulate a brand’s value across multiple stakeholder. Able to quickly establishes and maintains credibil...