Director, Channel Strategy

Job description

The Director, Channel Strategy is the strategy spine of Pizza Hut’s omnichannel system, responsible for defining how channels work together to drive growth across the guest journey. This role sets the global direction for channel roles, interaction, and experience, ensuring that acquisition, conversion, and frequency operate as a connected system—enabling markets to drive stronger performance through consistent, scalable, and guest-led approaches. Critically, this role does not execute channels—it defines the system that markets operate within, ensuring clarity on how performance is created and scaled across the business. Key Responsibilities: Define the Global Channel Strategy & Roles - Establish the role of each channel across the ecosystem (e.g., owned, marketplace, physical) - Define channel roles, trade-offs, and economics across the guest journey - Ensure channels operate as a connected system, not independent silos - Clarify how channels contribute to acquisition, conversion, and service Design the Connected Guest Journey: Establish Global Standards + Local Flexibility Lead Channel Measurement & Performance Framework - Define how guests move across channels from discovery →...