Demand Generation / ABM Specialist - Onsite (Gurugram)

Job description

Job Title: Demand Generation / ABM Specialist Location: Gurugram, UK Shift (1.30 pm to 10.30 pm) About the Company: With over 13 years of expertise in healthcare operations, Neolytix specializes in AI-driven solutions that reduce costs, boost revenues, and enhance patient experiences. Our deep industry knowledge combined with cutting-edge technology delivers long-term value for healthcare organizations in United States. Role Overview: The Demand Generation/ABM Specialist will be responsible for planning and executing multi-channel campaigns that drive qualified leads and revenue. You’ll oversee our Account-Based Marketing strategy, leverage HubSpot to manage marketing automation, and provide data-driven insights to our sales and executive teams. This is a hands-on role that combines strategic thinking, market research, CRM administration, and performance analytics. Key Responsibilities: - Demand Generation Strategy & Execution - Develop and implement integrated campaigns (email, paid media, content syndication, webinars, etc.) to drive top-of-funnel leads. - Collaborate with content and design teams to create compelling content that resonates with target personas. - Monitor and opt...