Director of Marketing Operations- Sports

Job description

The Director, Marketing Operations – Sports is responsible for developing and executing the digital marketing campaign operations processes and workflows for Caesars Digital’s Sportsbook. You will work closely with the Acquisition, Retention, and Lifecycle teams to execute marketing strategies, improve efficiencies, and streamline campaign operations. You will manage the Sportsbook operations team, while developing and growing team members. Your expertise in marketing operations will be used to take Caesars Digital marketing organization to the next level. Develop and manage end-to-end marketing operations and campaign workflows Manage the Sportsbook marketing teams’ daily execution in Optimove Continuously streamline and optimize marketing operations processes and improve efficiencies throughout the entire campaign development process. Work closely with Sportsbook acquisition, retention, and lifecycle teams to support their strategy and campaign execution Optimize internal workflows to allow the Sportsbook Marketing teams to effectively execute digital marketing campaigns through each channel such as Email, Push, SMS, and In-app messaging. Develop relationships with cross-function...