Lead, Shopper Insights - Dollar
Kraft Heinz · Goodlettsville, Tennessee, US
Job Description Job Description Why Join Kraft Heinz? Few companies can match the impact, heritage, and household presence of the Kraft Heinz family of brands.
Job description
Job Description Job Description: Why Join Kraft Heinz? Few companies can match the impact, heritage, and household presence of the Kraft Heinz family of brands. Within our Taste Elevation portfolio—spanning condiments, spoonables, and salad dressings—we power everyday meals with products that consumers reach for instinctively, from adding flavor to enhancing occasions. As we continue to evolve these iconic categories, we’re seeking a bold, insight-driven leader who can deeply understand how shoppers make decisions in these highly competitive, high-frequency categories—and turn that understanding into growth. Role Summary The Shopper Insights Lead for Taste Elevation is a senior strategic leader responsible for shaping the Shopper Insights agenda across Kraft Heinz’s condiments, spoonables, and salad dressings businesses. This role will define how the organization understands and wins with shoppers in high-penetration, highly substitutable categories where brand, price, promotion, and shelf visibility play critical roles. The Lead will influence enterprise strategy, drive category and customer growth, and embed shopper-centric thinking across all commercial decisions. Key Responsibi...