Senior CRM Manager
Sony Music Entertainment · London, England, GB
As the Senior CRM Manager, you will look after a team who are responsible for working closely with our labels at SMEUK to help deliver best-in-class, creativ...
Job description
As the Senior CRM Manager, you will look after a team who are responsible for working closely with our labels at SMEUK to help deliver best-in-class, creative & innovative CRM campaigns for our artists with the aim of engaging artist current fanbases & acquisition of new fans. You will also work closely with our Digital Media, Web Ops, E-Commerce teams. You will also work closely with our Global Product, Design and Engineering team based out of NY who are responsible for providing the tech by which you will deploy campaigns. With this you will actively demonstrate best-in-class campaigns from the UK and provide continual feedback to this group to develop our offering in this space and contribute to the global strategy. The CRM team is positioned within Sony Music UK's creative & strategy hub, which unites Brand Partnerships, Sync, Visual Creative, Digital and Audience Development (D&AD). The division works with Sony Music UK's iconic labels – including Columbia, RCA, Commercial Group, Ministry of Sound, Relentless– to orchestrate best-in-class activations and amplify artist and brand stories to connect with a global audience. What you'll do: - Design and execute CRM audience strate...