Specialist, Product Marketing

Job description

Company Description Reporting to the Product Marketing Manager, you will support national and regional brand marketing initiatives aimed at increasing engagement, relevance, and consumption. You will also assist the team in key functional areas, including project management and process development. This role involves extensive cross-functional collaboration with all Marketing teams (Brand, Sports, and Culture), as well as with Sales, Finance, Legal, and external agencies. Job Description: ACTIVATION & OCCASION-BASED MARKETING: Support the Product Marketing team in developing innovative, insight-driven, cross-functional marketing campaigns across all elements of the marketing mix. Assist the Manager in executing best-in-class national occasion and consumer activation programs that achieve key performance indicators (KPIs) and ultimately drive product consumption. Support the National Product Marketing team by playing a key role in managing project timelines and processes across the organization. Assist Regional Brand teams in developing regional occasion and consumer activation programs. PROJECT MANAGEMENT: Manage national events and consumer activation marketing programs, as well a...