Senior Social Strategist

Job description

📣 A bit about the role. We are on the lookout for a Senior Social Strategist to join our Marketing Growth Team. As a direct-to-consumer e-commerce business, driving growth through our digital marketing endeavours is crucial. Our goal? To establish ourselves as the leading fresh dog food company in Europe, maintaining a strong growth trajectory over the next 5 years. The Senior Social Strategist will own the strategy, delivery and performance of paid social creative across Meta and TikTok. Sitting within the UK Marketing team, this role is pivotal for scaling creative output while simultaneously improving creative performance and quality. The role acts as the central point of ownership between creative, media and insight, managing multiple work streams (including in-house, agency and UGC resource), enabling creative sharing across international markets, and ensuring paid social creative drives efficient customer acquisition. Here's what this role en-tails: Scaling creative output & quality - Build and manage systems, frameworks and processes that increase creative output without sacrificing quality or performance. - Ensure concepts, hooks and formats are repeatable, scalable and ins...