Manager, Product Marketing & Adoption Capabilities
IHG · US
Role Purpose Measure, monitor, and interpret the pulse of major change programs and initiatives to inform change management strategy, including communication...
Job description
Role Purpose Measure, monitor, and interpret the pulse of major change programs and initiatives to inform change management strategy, including communications, engagement, and project activities, in collaboration with business and technology partners. Develop and maintain tools, reports, and processes for managing stakeholder initiatives and oversee the collection, analysis, and distillation of feedback. Key focus is to lead efforts to prepare internal and external stakeholders to adopt change driven by the introduction of new foundational revenue systems. Key Accountabilities: Support Stakeholder Engagement: - Maintain documentation on changes and people, process, technology, and business impacts; develop and maintain stakeholder action plans that support adoption and readiness - Identify stakeholders, degree of change, and high‑level impacts for each group. Maintain high‑level stakeholder assessments and updated heat maps - Analyze and interpret stakeholder assessment data , providing directional, actionable insights and recommendations - Develop Regional Engagement Events – plan, develop content, coordinate logistics and invitations, and execute events that deliver a steady flow...