Global Manager, Generative Engine Optimisation

Job description

Job Description Join the LEGO® Group in the AI Search Marketing team, which is part of the recently established Global Media Activation department. As part of GMA, the AI Search team focuses on growing brand and product discoverability across the biggest search engines and generative engines surfaces, by integrating earlier upstream content insights with machine ingestible structures and delivering paid media activation through existing and emerging ad platforms on behalf of The LEGO Group. This role joins a high-energy team of SEO and paid search experts. It will directly help realise the AI-powered search discoverability mission through efficient, effective marketing and content. Come and join us in our London hub at one of the most loved brands in the world where you can have maximum impact! ****No relocation support offered**** Core Responsibilities: Do you have what it takes? - Help deliver the LEGO Group’s Generative Engine Optimization (GEO) strategy to maximize brand visibility, authority, and citation rates across AI powered search (Google Gemini, AI Overviews, Rufus, ChatpGPT, Claude, Copilot and emerging platforms) - Define and implement scalable systems for structuring,...