Senior Growth Marketing Manager

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job: As a lifecycle manager focused on driving subscriptions, your role is to oversee the entire customer journey, from activation to winback. You would be responsible for developing strategies to entice subscribers to join our premium tiers, engage them throughout their subscription period, and ultimately retain them as long-term customers. This involves analysing customer data to understand behaviour patterns, creating targeted communication campaigns, optimising the onboarding process, and implementing retention initiatives such as loyalty pr...