Director, Private Brand Product Management
Circle K · Charlotte, North Carolina, US
Director, Private Brand Product Management The Director, Private Brand Product Management is a strategic business leader responsible for defining and executi...
Job description
Director, Private Brand Product Management The Director, Private Brand Product Management is a strategic business leader responsible for defining and executing the end‑to‑end Private Brand strategy within the unique, fast‑paced dynamics of the convenience retail channel. This role requires exceptional business acumen, deep analytical capability, and an ability to design scalable processes and roadmaps that accelerate growth across highly shoppable, impulse‑driven categories. You will lead a high‑performing team of Private Brand Product Managers, ensuring that innovation, speed‑to‑market, quality, and operational excellence align with the needs, expectations, and missions of convenience store customers. By uniting customer insights, market trends, operational capabilities, and financial performance, you will build a strategic product portfolio that drives differentiation, loyalty, and profitable category growth. Key Duties & Responsibilities: Strategic Leadership for Convenience Retail: - Build and execute Private Brand strategies tailored to the missions, trip types, and rapid‑decision shopping behaviors unique to the convenience channel. - Develop commercially grounded business ca...