Senior Manager, Global Paid Media - Brand & Video
Alo Yoga · Beverly Hills, California, US
WHY JOIN ALO? Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling.
Job description
WHY JOIN ALO?: Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life. OVERVIEW: We're looking for a media-obsessed Senior Manager to own Alo's global brand video and CTV strategy. You'll architect how Alo shows up on screen across US, EMEA, and APAC — deep in the media plan, the buy, the data, and the results. This is a high-ownership role for someone who treats media as a craft. RESPONSIBILITIES: - Global media strategy and planning for brand video and CTV/streaming across priority markets — from annual planning through in-flight optimization. - Significant global paid media budget: channel mix, pacing, reallocation, and performance across markets. - External agency relationship — setting direction, reviewing flowcharts and media plans, and holding partners to executional and performance standards. - Hands-on campaign execution: targeting, trafficking, QA, and creative brief...